
Four years ago, French spirits major Pernod Ricard launched a data and AI programme to help it scale multiple strands of the company.
Just Drinks met the group's chief digital officer Pierre-Yves Calloc’h to find out more about its use of AI across the business.
Four years ago, French spirits major Pernod Ricard launched a data and AI programme to help it scale multiple strands of the company.
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By GlobalData