
Diageo’s innovation strategies are being driven by sustainability, advances in digital technology, “neo-hedonism” and moderation and wellness trends, according to chief innovation officer Mark Sandys.
Chief innovation officer Mark Sandys said “distinctive growth” is a key goal of Diageo’s innovation plans.
Diageo’s innovation strategies are being driven by sustainability, advances in digital technology, “neo-hedonism” and moderation and wellness trends, according to chief innovation officer Mark Sandys.
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
Pleasecomplete this form to request more information, and a representative will be in touch shortly.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData