For Some Craft Brewers, Hard Juice Is Worth the Squeeze
VinePair
MAY 8, 2025
With respect to SunnyD vodka seltzer (however much is even due), this is a space that brewers have the wherewithal, incentive, and opportunity to own outright. And then, 2027 is where us and White Claw are going to compete. And its not alone. Hard juice wont be worth the squeeze for every brewer.
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