For Some Craft Brewers, Hard Juice Is Worth the Squeeze
VinePair
MAY 8, 2025
But between the complementary flavor profiles to fruit-forward IPAs, the relatively similar route to market as traditional beer, and the potential to differentiate with premium ingredients, theres an incremental sales opportunity here for some of them. And then, 2027 is where us and White Claw are going to compete.
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