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Back in 2012, after a crazy night with 20 drinks, I felt fine the next day. When hanging out with friends in Manhattan or Brooklyn back in 2012, you were lucky to find a ginger beer. A lot of people say “alcohol-free” and “zeroproof.” But making a craft cocktail infused with that—we were the first people to do that.
For a long time, zero-sugar formulations lagged behind their conventional brethren, he says (“Red Bull really didn’t seem to care,” he adds). That’s gone out the window today, Riley says, and his TikTok is proof: Nearly every brand appears to tout a rainbow of options when it comes to flavors, acidity, and sweetness.
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