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Modelo, a Mexican pilsner-style brew from Constellation Brands, had taken the top spot from Bud Light in 2023 after Bud Light took a serious hit following a consumer boycott. It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion.
More recently, she says, fallout from the 2014 Russian invasion of the Crimean Peninsula in Ukraine spurred a popular political movement in support of Polish cider. There was also an economic war, as Putin banned Polish apples, she says. Food and drink is central to our identities, he says.
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