Why selling Imperial Blue makes sense for Pernod Ricard
Just Drinks
JULY 1, 2025
This is a brand that, according to reports, sold nearly 23m nine-litre cases in 2023 – admittedly down on its 2019 peak of over 26m cases, but still a pretty handy number. The high-potential Indian market – placed in sharp relief as growth becomes so elusive elsewhere – is transforming, and on multiple fronts.
104 
Let's personalize your content