Proximo’s prestige portfolio redefines tequila
Australian Bartender
MAY 28, 2025
And according to IWSR, prestige tequila is growing faster than other tequila categories and expected to grow around twice as fast as whisky until 2027. With growth comes potential along with more people being interested in premium spirits, tequila now outsells gin in the on premise and is attracting new interest from a younger demographic.
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