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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. Matt Brewing Company.

Beer 105
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UK food, drink export revenues rose in Q1 but volumes flat 

Just Drinks

An agreement between the UK and EU in May to simplify sanitary and phytosanitary (SPS) controls – yet to be rubber stamped and finalised – could increase UK exports to the bloc by 22.5%, though not until 2027 at the earliest, the industry body said. Don’t let policy changes catch you off guard.