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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. Matt Brewing Company.

Beer 105
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For Some Craft Brewers, Hard Juice Is Worth the Squeeze

VinePair

There used to be a fierce semantic debate over what constituted craft beer. Theres been no such formal jockeying over the definition of beer. Stateside, the beer aisle is no longer beers sole purview, for reasons weve discussed at length. I make no moral judgment on domestic beers recently fluid (ahem) definition.

Beer 99