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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

the overall opportunity) at $250 billion this year, and project it jumping to $480 billion by 2027, fueled by subscription fees, hoodie sales, and sponcon contracts. The bank’s analysts estimate the “total addressable market” (i.e., For comparison, the Brewers Association estimates the U.S.

Beer 105
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For Some Craft Brewers, Hard Juice Is Worth the Squeeze

VinePair

But between the complementary flavor profiles to fruit-forward IPAs, the relatively similar route to market as traditional beer, and the potential to differentiate with premium ingredients, theres an incremental sales opportunity here for some of them. And then, 2027 is where us and White Claw are going to compete.

Beer 101