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The Drinks Brands You Can Expect to See at the 2024 Olympics

VinePair

That said, the events won’t be entirely dry: in accordance with France’s 1991 Evin’s Law, exceptions will be posed for catered hospitality areas and VIP suites. Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028. Michelob Ultra AB InBev won’t be putting all its brews in one basket.

VIP
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The World’s Top 10 Beer Destinations for 2024

VinePair

Now, there are thousands and the industry is expected to continue growing by nearly 10 percent year-over-year until 2028. While savoring the sight, sip on a hazy IPA or the Farm Hand Saison, made with homegrown pilsner malt, honey, and foraged elderflower. In 2010, there were roughly 70 breweries scattered across the country.