The Booziest Moments in Olympics History
VinePair
JUNE 28, 2024
While the financial details were undisclosed, similar sponsorship deals suggest the IOC made bank, and the partnership will extend through the 2028 games in Los Angeles. Some accounts swap the Cognac with wine. For better or worse, booze and the Olympics have been inextricably linked since the modern games’ debut in 1896.
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