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The State of the Booze Business: What Does the Future Hold?

Booze Business

This shift is reflected in the market with beer sales stagnating, wine offering alcohol-free alternatives, and spirits brands introducing non-alcohol versions of cocktails. The functional beverage market is projected to reach $261 billion by 2032, with a CAGR of 6.5%. billion in annual sales by 2032.

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JDE Peet’s to “simplify” portfolio to boost growth

Just Drinks

In the period from 2026 to 2027, JDE Peet’s is targeting a 1-3% rise in gross profit compared to 2024, a growth rate it is aiming to accelerate to 4-7% in the period 2030 to 2032. Sign up for our daily news round-up! Give your business an edge with our leading industry insights. Sign up Just Drinks Excellence Awards - Have you nominated?