Beyond the Can: Why THC Beverage Boosters Are a Format to Watch
Dry Atlas
MAY 27, 2025
billion by 2033. In the US, THC beverage sales grew 15% year-over-year from Q1 2024 to Q1 2025, which is a promising signal in a cooling cannabis market. But the lions share of sales (7078%) still goes to RTD formats. This shift invites new use cases, from morning matcha and wellness tonics to evening mocktails.
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