Cheers

NOVEMBER 19, 2024

The company’s goal is to be somewhere in the middle so that guests have some level of familiarity with a flavor, ingredient, varietal or beverage alcohol category, she adds. Spoiled for choice Across all three tiers, the Hilton Managed Beverage Program includes domestic and import beers, as well as craft breweries from 11 U.S.

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Just Drinks

JULY 4, 2025

Fiona Holland July 4, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook Credit: Master1305/Shutterstock Research aplenty has emerged to support the idea that Gen Z drinkers – those of legal drinking age born between 1997 and 2012 – are moving away from alcohol. Where are they drinking?

Alcohol

VinePair

JANUARY 23, 2024

Much like wine baths in the early aughts, beer baths have become a full-fledged staple in the world of wellness tourism, and the timing makes sense: With the rise of adaptogenic “social” RTDs, non-alcoholic aperitifs, and even hype-y insulated mugs for staying hydrated, the drinks-wellness Venn diagram often feels like a circle.

Beer