Beyond the Can: Why THC Beverage Boosters Are a Format to Watch
Dry Atlas
MAY 27, 2025
In the US, THC beverage sales grew 15% year-over-year from Q1 2024 to Q1 2025, which is a promising signal in a cooling cannabis market. But the lions share of sales (7078%) still goes to RTD formats. That not only reduces the taste barrier but also offers a subtle shift in positioning: from beverage to ingredient.
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