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Beyond the Can: Why THC Beverage Boosters Are a Format to Watch

Dry Atlas

In the US, THC beverage sales grew 15% year-over-year from Q1 2024 to Q1 2025, which is a promising signal in a cooling cannabis market. But the lions share of sales (7078%) still goes to RTD formats. That not only reduces the taste barrier but also offers a subtle shift in positioning: from beverage to ingredient.

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9 Winter Marketing Ideas to Keep Your Restaurant Bustling 

SevenRooms

Help customers reach their goals without hindering your profits by creating an enticing mocktail menu and promoting it all month long. But don’t stop at mocktails. While 23% of consumers drank mocktails in 2022, 29% reached for non-alcoholic beer and 26% opted for alcohol-free wine.