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What It Takes to Run a World-Class Non-Alcoholic Beverage Program

VinePair

I was the bar director for New York’s Momofuku until 2018 and when we added non-alcoholic drinks to our beverage programs we saw beverage sales increase overall. Ethanol’s higher solvent power allows for a concentrated flavor extraction that, when diluted into a syrup — and then a cocktail — produces drinks that are under the 0.5

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