Bottling Cocktail Culture Waitstaff 
Cheers
SEPTEMBER 30, 2024
Modelo also tapped into cocktail culture this past summer by teaming up with Dos Hombres mezcal to introduce the Mezcal Michelada. An updated tap handle that reinforces its branding, plus an investment in educating waitstaff, also boosted Blue Moon on-premise, according to Larsen. The company launched Heineken 0.0. —
VinePair
APRIL 14, 2025
The northern Italian darling continues to crush all competition , with bottling figures for the product reaching all-time highs in 2024, according to the Prosecco DOC Consortium. Likewise, the boom in cocktail culture has cut into Champagnes share. Similarly, Downey points to Italys Franciacorta. Is Prosecco to Blame?
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