Why selling Imperial Blue makes sense for Pernod Ricard
Just Drinks
JULY 1, 2025
Where most people would previously have participated in maybe one-and-a-half categories – mainly whisky, but occasionally brandy, beer or rum – now they might be trying gin, single malt or agave spirits. De Beauregard sees this in Pernod Ricard’s own consumer research. And all of these – including agave – now have their domestic equivalents.
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