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Walking into a bar or restaurant and seeing a collection of non-alcoholic drinks in various formats — beers, wines, mixed drinks — used to be a rare and pleasant surprise to those among us searching for zero-proof options that look and feel like traditional alcoholic drinks. But now, it’s a baseline expectation.
In 2025, we should expect to see less impact from inventory management at the retail level what destocking can happen already has. Big market players such as Guinness, Budweiser and Heineken have released their own zeroproof brews and consumers are increasingly choosing these alcohol-free options. in volume and -5.7%
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