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Kölsch Crush: The Crowd-Pleasing German Ale Finds a Fresh Following

Imbibe Magazine

Even then, in the mid-2010s, Texas was thick with IPAs and pilsners, two styles with proven track records of pleasing crowds of drinkers. Australian brewers produce Czech-style pilsners, while Argentinians knock out hazy New England IPAs. The logistics and unspoken immediacy of kölsch service can require a rethink for waitstaff.

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The 2024 Beer Growth Brands Award Winners

Cheers

Modelo, a Mexican pilsner-style brew from Constellation Brands, had taken the top spot from Bud Light in 2023 after Bud Light took a serious hit following a consumer boycott. An updated tap handle that reinforces its branding, plus an investment in educating waitstaff, also boosted Blue Moon on-premise, according to Larsen.

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