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Why selling Imperial Blue makes sense for Pernod Ricard

Just Drinks

Where most people would previously have participated in maybe one-and-a-half categories – mainly whisky, but occasionally brandy, beer or rum – now they might be trying gin, single malt or agave spirits. De Beauregard sees this in Pernod Ricard’s own consumer research. And all of these – including agave – now have their domestic equivalents.

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How Today’s Tariffs Echo the Long, Strange History of Alcohol and Politics

VinePair

imports, though the bloc has published a white paper naming the various American import categories that could be targeted with tariffs if a political solution isnt found soon. At press time, the EU still has a hold on its plans to unleash reciprocal actions against U.S. The 218-page list dedicates more than four pages to U.S.

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