How St-Germain Went From Bartender’s Ketchup to Spritz Sensation
VinePair
JUNE 3, 2025
latched onto the flavorful liqueur, stirring it into everything from tequila-based Martini variations to intricate gin-forward Tiki drinks. Affectionately nicknamed bartenders ketchup for its versatility and avid fanbase, St-Germain quickly became a fixture at bars around the country. In 2010, that number was a mere 9,000.
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