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Dry January Hit Different This Year. Can Bars Afford Its Rising Popularity?

VinePair

Although the tradition of sober Januarys has existed in Finland since the early 1940s, Dry January, as its popularly known, was conceived in 2013 by Alcohol Change UK , an organization that raises awareness about the dangers of alcohol abuse. But the overall effect was still relatively neutral, according to bar manager Laura Maddox.

Bar 81