Dry January Hit Different This Year. Can Bars Afford Its Rising Popularity?
VinePair
FEBRUARY 20, 2025
Although the tradition of sober Januarys has existed in Finland since the early 1940s, Dry January, as its popularly known, was conceived in 2013 by Alcohol Change UK , an organization that raises awareness about the dangers of alcohol abuse. Over the past 20 years, drinking habits have shifted in the U.S. The Oakland Ferndale, Mich.
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