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Very 2014 of y’all. Short’s Brewing Company posted about their adopt-a-road cleanup and tallied up a surprising number of empty Fireball shooters. What happened here is of course awful, but seeing breweries respond as a community and not just a bunch of competitors is really cool.
After much deliberation the iconic square bottle was chosen with Daniel commenting that it was “A square bottle for a square shooter”. In response to growing global demand a new cooperage was opened in 2014 in Lawrence County, Alabama, crafting hundreds of barrels from American white oak each day. 7 Tennessee Whiskey.
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