2016 Alcohol Shooter 
VinePair
JULY 9, 2025
This first occurred on platforms like eBay and Craigslist, both of which would eventually ban the practice of reselling alcohol. The watershed event would be a 2016 release where over 1,000 people queued at a Liquor Barn in Kentucky — many for at least 48 hours — in the mere hope of scoring some Pappy.
The Whiskey Wash
APRIL 27, 2024
After much deliberation the iconic square bottle was chosen with Daniel commenting that it was “A square bottle for a square shooter”. Until 1987 Jack Daniel’s Tennessee Whiskey (with the black label) had an alcohol content of 45%, which translates to 90 U.S. Proof (45% alcohol volume) Jack Daniel’s black label is reduced to 86 Proof.
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