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What Was The Whisky Loch?

The Whiskey Wash

Firstly, the popularity of blended scotch whiskies, previously high and reliable, began to decline. Increasingly, the public (both domestically and abroad) began to favour lighter spirits such as rum and vodka. Inflation was rampant, unemployment was at a record high, and the UK was experiencing an energy crisis and an oil shortage.

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OLD ELK Takes Market by Horns….and is Riding High!

Drink Me

Enter Greg Metze, a master distiller with Seagram’s Distillery in Lawrenceburg, Indiana, where he specialized in developing bourbon whiskeys, rye whiskeys, exotic whiskeys, batch light whiskeys, gin and vodka. Metze knew his whiskey and he knew had to make good stuff at high volumes.

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ABI’s Years of Craft Strategy Whiplash Are Catching Up With It. New Belgium Already Has.

VinePair

What was it doing opening Veza Sur in 2017 in Miami despite its terrible track record of homegrowing craft brands, and the option it had to acquire that citys Wynwood Brewery along with the rest of CBA just two years later which it ultimately did, after paying $20 million to hem and haw about it for a couple months?