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Bartenders at pioneering cocktail establishments like NYCs Please Dont Tell and Death & Co. latched onto the flavorful liqueur, stirring it into everything from tequila-based Martini variations to intricate gin-forward Tiki drinks. It didnt take long for the trend to spread. Its just so easy to work with.
Cocktailculture is strong, and is probably about as strong as its been in the last 10 years, says Mat Snapp, a partner in Barter and Shake, the consultancy behind Phoenixs award-winning concept bar, Century Grand. UnderTow is a tiki bar with tropical drinks. UnderTow’s Fireside cocktail. Its a promising playlist.
As consumer interest in bourbon cocktails has grown, distilleries are looking at how to incorporate modern mixed drinks as part of the guest experience. Willetts The Bar at Willett opened in 2019, with Andrew Pope, formerly of top bars in Washington, D.C., The Crusta has been on the menu since the bar opened in 2019.
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