Remove 2019 Remove High Volume Remove Vodka
article thumbnail

How Flavored Whiskey Became a Major Part of Modern Drinks Culture

VinePair

That peanut butter whiskey brand was practically unknown at the time of my last visit in 2019, having just launched in a limited release the year before; after less than five years on the market, it was purchased by Pernod-Ricard in May 2023. Flavored whiskey volumes increased by 34 percent from 2019 to 2023,” he says. “In

article thumbnail

ABI’s Years of Craft Strategy Whiplash Are Catching Up With It. New Belgium Already Has.

VinePair

In 2024, New Belgium Brewery (NBB), led by its mighty-if-moderating Voodoo Ranger sub-brand, overtook ABIs craft brewing portfolio on volume, churning out 1.864 million barrels to the much bigger firms 1.79 The overall portfolio just barely beat the segments losses, notching a 3 percent volume decline.