How Flavored Whiskey Became a Major Part of Modern Drinks Culture
VinePair
NOVEMBER 12, 2024
That peanut butter whiskey brand was practically unknown at the time of my last visit in 2019, having just launched in a limited release the year before; after less than five years on the market, it was purchased by Pernod-Ricard in May 2023. Flavored whiskey volumes increased by 34 percent from 2019 to 2023,” he says. “In
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