Chilled Magazine

JUNE 23, 2025

New this year was the VIP Lounge’s Crafted Conversations series—exclusive, sold-out discussions available only to VIP+ badge holders. A major focus at this year’s show was the rise of the no- and low-alcohol category, with dedicated programming across the Main Stage, VIP Lounge, and new exhibitor-only pre-show sessions.

Bar 219

Bar VIP Zero-Proof Alcohol 219

PubClub

JULY 2, 2025

Photo: PubClub.com The highly successful BeachLife Festival – which PubClub.com has dubbed “the Coachella of the South Bay” – is back on these dates in 2026. BeachLife 2026 will take place May 1-3, again in Seaside Lagoon in the Los Angeles South Bay beach city of Redondo Beach.

VIP 52

VIP Live Music Live Music Concierge 52

VinePair

JULY 12, 2024

On the less exciting end of the Olympic milestone spectrum, this will be the second Summer Games in a row where alcohol won’t be available for sale or purchase at stadium venues, following 2021’s events in Tokyo. Corona Cero will also serve as the International Olympic Committee’s global beer sponsor in 2026 and 2028.

VIP 105

VIP Beer Pilsner Hospitality 105