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‘SCHWEPPES PIONEERS’ A BRAND NEW ADVOCACY PLATFORM LAUNCHES WITH FOUR OF THE WORLD’S LEADING BARTENDERS

Bar Magazine

With the European final taking place in Athens this November – a full market rollout is scheduled for 2026. The pioneering topics will also underpin Schweppes Pioneers bartender competition, set to become one of the industry’s most revered accolades for bartenders.

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Check out the Margarita & some other agave cocktails with Bartender of the Year, James Irvine

Australian Bartender

Tequila has seen monumental growth in sales and production over the last 25 years, with further Compound Annual Growth Rate of 7% between 2021-2026. However, in saying that the agave spirit category hasn’t always been as prominent a category.