Tequila Has Conquered the United States — but Can It Win Over the World?
VinePair
MARCH 4, 2024
right now, outselling even red-hot American whiskey and just a few paces behind longtime leader vodka, according to the Distilled Spirits Council (DISCUS). But companies are working hard to introduce tequila through a variety of experiences, including elevated mixology. “As Last year, tequila sales totaled 31.6 percent over 2022.
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