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Sazerac to convert Buffalo Trace by-products into alt-proteins 

Just Drinks

The site produces several of the company’s whiskey brands, such as Buffalo Trace, W.L. The expansion formed part of Sazerac’s $1.2bn investment announced in 2018, aimed at meeting the increasing demand for its Bourbon whiskies, with the investment expected to continue until 2028. Sign up for our daily news round-up!

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Why the Mule Is the Ultimate Workhorse Cocktail

VinePair

This bright concoction of ginger beer, vodka, lime and soda in its distinctive copper vessel might not garner the media love of its posher, pre-Prohibition counterparts — except perhaps that time word got out that it’s Oprah Winfrey’s favorite cocktail. Martin acquired the American rights to a large Russian vodka brand called Smirnoff.

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Super-Premium Gin Has Struck a Chord With Millennial and Gen-Z Drinkers

VinePair

to $29.99, by their metrics) declined by 5 percent in 2023 and are expected to continue falling at a CAGR of -1 percent through 2028. Gin is often that step people take from drinking vodka.” When considering the spirits most enjoyed by younger drinkers, vodka and tequila are easy choices for their associations with party culture.

Gin