The 2024 RTD Growth Brands Awards — Canned Cocktails Thriving
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MAY 20, 2024
billion by 2030. After seeing the RTD market’s massive growth, Rising Star winner Malibu, which like Absolut is owned by Pernod Ricard USA, introduced rum-based cocktails in a can in 2021. Read her recent pieces RTD Trends in 2024 and Brandy and Cognac: Welcoming a New Generation. billion in 2023 to $1,155.14
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