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· Drinkaware has partnered with Punch Pubs & Co, Star Pubs & Bars, Admiral Taverns and Club Soda to create an interactive guide to increase sales of low and alcohol-free drinks. · The alcohol-free beer market is expected to double over the next ten years.
The report explores how market growth is being driven by new launches, a boom in World Lager, and No & Low Alcohol brands. Beer is now worth £13.5bn to UK pubs and bars, equivalent to 3bn pints sold each year, and remains the UK’s favourite alcoholic drink [3].
Operators are having to juggle a lot of consumer demands: one in three visits to the on-trade is now alcohol-free, [3] and three in four people (75%) describe themselves as “value-conscious”, a year-on-year rise of 4% pts. [4] and putting an extra £61.6m
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