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Fiona Holland July 4, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook Credit: Master1305/Shutterstock Research aplenty has emerged to support the idea that Gen Z drinkers – those of legal drinking age born between 1997 and 2012 – are moving away from alcohol.
Go deeper with GlobalData Reports Boxed Alcoholic Drinks - ForeSights Reports COVID-19 Impact on Suntory Holdings Data Insights The gold standard of business intelligence. The high-potential Indian market – placed in sharp relief as growth becomes so elusive elsewhere – is transforming, and on multiple fronts. What does this mean?
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