Gen Z and spirits: a golden opportunity?
Just Drinks
JULY 4, 2025
The data analytics group found Gen Z tends to be “underrepresented in traditional, high-volume categories” like beer but are “more likely to be over-represented in spirit-based RTDs, cocktails, liqueurs, and aperitifs”. There’s a lot of interest in mocktails, as well as semi-cocktails, or long drinks.
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