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BevX 2024: Hilton For The Win

Cheers

Spoiled for choice Across all three tiers, the Hilton Managed Beverage Program includes domestic and import beers, as well as craft breweries from 11 U.S. regions, representing dozens of different styles and over 100 possible craft beers in total.

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Gen Z and spirits: a golden opportunity?

Just Drinks

The data analytics group found Gen Z tends to be “underrepresented in traditional, high-volume categories” like beer but are “more likely to be over-represented in spirit-based RTDs, cocktails, liqueurs, and aperitifs”. GlobalData Strategic Intelligence US Tariffs are shifting - will you react or anticipate? Suntory Minus 196.