Remove Aperitif Remove Digestif Remove Zero-Proof
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Caffeine in the Non-Alc Aisle: Why More Brands Should Wake Up to Coffee

Dry Atlas

It’s why coffee works so well in aperitif-style formats and zero-proof digestifs. Han Suk Cho, founder of Zero Proof, collaborated on a Coffee Spritz that uses coffee’s bitterness to mirror the complexity of an alcoholic aperitif.

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For Non-Alcoholic Drinks Brands, Bitter Is Best

VinePair

But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini , a different flavor is winning on the sober scene: bitter. It isnt just consumers who are interested in these types of zero-proof spirits, though bartenders are, too.

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