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Caffeine in the Non-Alc Aisle: Why More Brands Should Wake Up to Coffee

Dry Atlas

All The Bitter debuted its Cherry Coffee Bitters, a collaboration with Laura Silverman, which delivers tart complexity without leaning into sweetness. Co-founder Ian Blessing has even spoken publicly about his favorite use case for bitters: adding them to cold brew. This shift aligns with broader industry data.

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Drink in History: Trinidad Sour

Chilled Magazine

In fact, for 2009, it was incredibly shocking Angostura bitters wasnt just a sprinkle afterthought but the star ingredient of the cocktail. Yes, you read it right: Angostura bitters was the base spirit of Giovannis creation. So, how did the Trinidad Sour go from zero to hero? Bitter cocktails do the same thing.

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For Non-Alcoholic Drinks Brands, Bitter Is Best

VinePair

But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini , a different flavor is winning on the sober scene: bitter. Across the country, non-alcoholic drinks brands with bitter profiles are flying off of store shelves.

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