Caffeine in the Non-Alc Aisle: Why More Brands Should Wake Up to Coffee
Dry Atlas
JULY 1, 2025
It’s why coffee works so well in aperitif-style formats and zero-proof digestifs. Han Suk Cho, founder of Zero Proof, collaborated on a Coffee Spritz that uses coffee’s bitterness to mirror the complexity of an alcoholic aperitif. From a functionality standpoint, coffee is also the original nootropic.
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