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Gen Z and spirits: a golden opportunity?

Just Drinks

The data analytics group found Gen Z tends to be “underrepresented in traditional, high-volume categories” like beer but are “more likely to be over-represented in spirit-based RTDs, cocktails, liqueurs, and aperitifs”. GlobalData Strategic Intelligence US Tariffs are shifting - will you react or anticipate? .”

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Why selling Imperial Blue makes sense for Pernod Ricard

Just Drinks

The high-potential Indian market – placed in sharp relief as growth becomes so elusive elsewhere – is transforming, and on multiple fronts. This is still a high-volume market – it’s Pernod Ricard’s biggest in those terms – but it has also become, over the past couple of fiscals, the company’s second-largest in terms of net sales.