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Why Craft Breweries Are Still Launching Hard Seltzer Brands

VinePair

Among its medal-winning IPAs and pilsners, Green Cheek regularly offers multiple hard seltzers, including purple-tinted Lavender Lemonade. Credit: Seventh Son Brewing Greek Cheek first approached hard seltzer from the “White Claw model,” Price says, creating a neutral base flavored with tinctures, and no sugar added after fermentation.

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9 Drinks Trends to Leave Behind in 2024

VinePair

We bore witness to the continued decline of craft brewing and watched as beloved brands like Duckhorn , The Famous Grouse , and Charles Smith Wines changed hands. Flashy cocktails designed for social media virality took over; hard seltzer got a high-ABV boost in an attempt to stay relevant; and diet wines grew in popularity.