Why Craft Breweries Are Still Launching Hard Seltzer Brands
VinePair
NOVEMBER 18, 2024
Credit: Seventh Son Brewing Greek Cheek first approached hard seltzer from the “White Claw model,” Price says, creating a neutral base flavored with tinctures, and no sugar added after fermentation. Pleasantly satisfying, sure, but rarely memorable. They were just so bland and didn’t do well,” Price says.
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