Remember When Bacardí Thought a Tequila-Rum Hybrid Would Be the Next Big Thing?
VinePair
SEPTEMBER 5, 2024
They doubled down on developing products they thought would appeal to the flavored vodka-loving ‘echo boomer’ generation,” says Tammy Coxen, a Michigan-based spirits educator. Fans would quickly try to fill the void with Castillo Fusion Rum, a lower-end rum/tequila mashup from Bacardi that appeared briefly on the market in 2011.
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