Remove 2011 Remove Promotion Remove Vodka
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Remember When Bacardí Thought a Tequila-Rum Hybrid Would Be the Next Big Thing?

VinePair

They doubled down on developing products they thought would appeal to the flavored vodka-loving ‘echo boomer’ generation,” says Tammy Coxen, a Michigan-based spirits educator. Fans would quickly try to fill the void with Castillo Fusion Rum, a lower-end rum/tequila mashup from Bacardi that appeared briefly on the market in 2011.

Rum
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The Best and Worst Bravolebrity Booze Brands, Tasted and Ranked

VinePair

While the lineup — which sold to Beam Suntory in 2011 — has since expanded to include several other cocktails, wines, vodka, and even salad dressings, we stuck to the OG Marg. Promoting the line on the show delivered similar buzz: By 2023, the brand had generated approximately $38 million in sales across the U.S.

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No Sparklers, Please: Has Bottle Service Fizzled Out?

VinePair

Since he started in 2011, he’s experienced firsthand the bottle service slowdown. It’s tequila, vodka, Champagne, in that order. It’s tequila , vodka , Champagne, in that order,” Taylor says of VIPs’ most popular orders, “We only do sparklers for Champagne and always ask if they want them because a lot of times they don’t.”