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In 2017, after four years of development and feedback, we finally bottled Misunderstood Ginger Spiced Whiskey. So, after bottling their first run, they drove overnight back to New Jersey with cases in their car and launched at The Jersey City Whiskey Fest (the inaugural event in 2017) and 1,500 thirsty attendees.
After much deliberation the iconic square bottle was chosen with Daniel commenting that it was “A square bottle for a square shooter”. Following this, Jack Daniel’s Tennessee Rye, a conventional rye whiskey, was released in 2017. 2017 Tennessee Rye is launched. 7 Tennessee Whiskey. Tennessee Fire is released.
Its neutral profile has made it a versatile component in everything from Espresso Martinis and Moscow Mules to two-ingredient dive bar highballs and popular shooters. Despite recent sales dips, vodka still holds the throne as Americas best-selling spirits category by volume. Average Price: $3,242.
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