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Making beer has long been the proving ground for innovative technologies, from the earliest mercury thermometer and first saccharometer through the introduction of the cylindroconical fermenter and on to the modern hop torpedo. That might sound like something from the future, but it’s already here — at least in the proof-of-concept stage.
From relaxation bevs to zeroproof tequila, here’s what shows no signs of stopping. In March, Recess launched their ZeroProof Craft Mocktail collection , their first expansion into the non-alc category. More recently, Aura Bora released a zeroproof olive oil martini. Hop seltzer Hop seltzer is on the rise.
Punch Punch is a James Beard Award-winning online magazine that writes about wine, spirits, beer, and cocktails. To prove it, she’s been a finalist for Saveur’s 2014, 2015, 2016 and 2018 best cocktail blog award. Good Drinks Alcohol-free, also known as zero-proof, drinks are one of the fastest growing areas of the alcohol market.
For a long time, zero-sugar formulations lagged behind their conventional brethren, he says (“Red Bull really didn’t seem to care,” he adds). That’s gone out the window today, Riley says, and his TikTok is proof: Nearly every brand appears to tout a rainbow of options when it comes to flavors, acidity, and sweetness. billion today.
Walking into a bar or restaurant and seeing a collection of non-alcoholic drinks in various formats — beers, wines, mixed drinks — used to be a rare and pleasant surprise to those among us searching for zero-proof options that look and feel like traditional alcoholic drinks. But now, it’s a baseline expectation.
Cannabis benefitting from the zeroproof movement Just 10 years ago, cannabis and CBD-infused beverages were not how they are today. The growing “zeroproof movement has caused health-conscious consumers to move away from alcohol beverages. Theres the NA beer and mocktail markets, and even zeroproof alcohol.
All alcohol-containing beers are taken off the taplist for this monthly event, and bartenders instead serve the brewerys Two Frays Near Beer. The staff also removes wine, cider, and liquor from the taproom, and instead serves alcohol-free wine, cocktails, and other beverages from Open Road , TLC Libations , and Jackworth Ginger Beer.
Each spirit finishes with a pleasant, ginger-like kick that evokes the burn of full-proof alcohol, though we were most drawn to the Spirit of Tequila and the Spirit of Milano, the brands non-alc amaro. The palate is slightly watery, which is likely why the brand recommends a 50/50 split with your favorite cinnamon whiskey to lower the proof.
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